Chinese manufacturer Noblelift has announced the appointment of Tim Whiteman as CEO of its newly created access division. He is responsible for developing the full potential of the current production lines in China and Malaysia and will focus on bringing the product to rental companies across the world.

“I’m delighted to have been entrusted with this role and believe that the high product quality combined with deep experience and resources of Noblelift will bring success to this project,” commented Mr Whiteman. “Our range of MEWPs will expand to include booms made in Malaysia and available throughout the world.”

“We welcome Tim to the Noblelift team and look forward to building customer relationships in the MEWP sector across the world and particularly in Europe and North America,” said Wendy Mao, CEO of Noblelift Group. “His extensive knowledge of the MEWP rental sector will quickly bring our product to a wider market.”

According to Noblelift, its existing subsidiaries in Europe and North America will support and liaise with the new division to provide support and resource for customers of the new division.

Founded in 2000, Noblelift has been listed on the Shanghai Stock Exchange since 2015 and employs about 5,000 people around the world. The group has manufactured MEWPs for more than 12 years as complementary products for its material handling customers. Subsidiaries include companies in Germany, France, the US, Malaysia, Vietnam and Korea.