Bangkok, Thailand – Dusit Hotels and Resorts, the hotel arm of Dusit International, one of Thailand’s leading hotel and property development companies, has continued its domestic expansion with the soft opening of Dusit Princess Phatthalung – the 15th Dusit-branded property in the kingdom, and its first in the far south of the country. 

Comprising 132 spacious and elegantly furnished guestrooms and suites spanning up to 79 square metres, the ‘resort-in-the-city’ themed four-star hotel aims to raise the bar for leisure and business stays in Phatthalung, an up-and-coming southern destination known for its rich cultural heritage and natural wonders, just a one-hour drive from Trang Airport and a one-hour and forty-minute drive from Hat Yai International Airport.

Thoughtfully designed to reflect its stunning natural surroundings and the intricate woven cattail handicrafts – known locally as Krajood – for which the area is famed, Dusit Princess Phatthalung offers a serene inner-city oasis and features a wide range of family-friendly facilities. Among them: a large, sculptured swimming pool with adjoining children’s pool, and open spaces for Yoga and Muay Thai classes, nature-inspired activities, and regular events showcasing the handiwork of local artisans. A state-of-the-art ballroom accommodating up to 300 guests ensures the resort can cater to small and large-scale gatherings.

Paying homage to the region’s distinctive cuisine, the resort also features a speciality restaurant, Chi Chiao, which celebrates local culinary traditions with refined interpretations of Thai-Chinese street food classics.

Rich with culture, Phatthalung is regarded as the birthplace of Nang Talung shadow-puppet plays and Nora, a lively and acrobatic form of dance theatre. The tranquil city is also home to numerous ancient monuments and temples and a unique natural landmark – Khao Ok Talu – a distinctive limestone rock formation whose summit offers breathtaking panoramic views.

“Southern Thailand’s expanding infrastructure, coupled with the emergence of new tourist attractions and business hubs, presents a timely opportunity for Dusit to expand its footprint in the region and introduce our guests to the natural, culinary, and cultural wonders of Phatthalung,” said Mr Gilles Cretallaz, Chief Operating Officer, Dusit International.

"Alongside welcoming guests with our signature brand of gracious hospitality and wide range of premium facilities, we look forward to positioning the resort as the top choice for unique corporate gatherings and memorable family getaways, and actively engaging with the local community to support Phatthalung’s growth and contribute to the overall development of this beautiful destination in the exciting months and years ahead."